Mike Allan 
ChatGPT, it’s all over the news these days. But what exactly is ChatGPT? We know it’s artificial intelligence and it’s supposed to take over our jobs. But, that’s our definition of ChatGPT. I went to the source and asked ChatGPT to introduce itself to the SEO community. Hi there! I’m ChatGPT, a large language model … Read more
Search engine optimization (SEO) is a constantly evolving field, and as search engines become more sophisticated, so do SEO tactics. There are three primary types of SEO: white hat, black hat, and grey hat. In this post, we’ll explore the differences between them and why it’s important to use ethical SEO practices. White Hat SEO … Read more
Search engines are a vital part of our daily lives, helping us find information and answers to our queries online. As a student of SEO, understanding how search engines work is crucial to optimizing your website for better visibility and traffic. But have you ever wondered how search engines work? Here’s a high-level overview of … Read more
Wouldn’t it be really cool if your customers could find you by asking, “Hey Alexa, show me nearby restaurants?” Instead of her usual, “Hmm, I’m not sure,” she would tell potential customers, “Here are some nearby restaurants.” In this post, we’ll show you how to register your site for Alexa search so it shows up … Read more
This is an essential topic in our self-directed SEO course; the first topic we study is “what is SEO?” Here’s an excerpt from the course: What is SEO? SEO is optimizing your website to rank higher in search engine results pages (SERPs). When people search for a particular term or phrase on Google, Bing, or … Read more
Next in our series of SEO Best Practices we examine the Meta Description tag. What Is the Meta Description Tag? The Meta Description Tag is a snippet of HTML code which you can find inside the <Head> section of a web page. The description tag is normally placed after the Title tag and before the … Read more
One of the first elements I always correct with any client large or small is the title tag. Bringing title tags up to best practices can often generate quick and visible differences to your rankings since the terms in the title tag appear in the clickable link on the search engine results page (SERP). According … Read more
In part three of my series of blog posts on SEO Best Practices I will examine the importance of the URL structure to search engine optimization. The Best Practice around URL Structure states: The URL structure of dynamic, database-driven pages should look simple, static and contain a keyword phrase relevant to the theme of the … Read more
In my last blog post I introduced you to my philosophy on search and the SEO Best Practices I have been developing over the last 14 years as a search marketing practitioner. In this the second in the series we will begin examining these SEO Best Practices. The first best practice deals with having a … Read more
What is the secret to dominating the search results? How can you dominate the search results through SEO (Search Engine Optimization)? Before you can dominate the results you must first understand what SEO does. sierra-echo-oscar’s POV on SEO can be summed up in a simple piece of logic that goes like this: The goal of … Read more