SEO strategy
Practical search strategies built around how your customers actually look for information, services, and solutions.
Mike AllanDigital Visibility Strategist
SEO + AEO + AI visibility
Search is changing. I help organizations build visibility across Google, AI-powered answers, and the places their audiences go for trusted information.
How I can help
There is no useful line between traditional SEO and AI visibility. Both depend on a technically sound site, genuinely helpful content, and clear signals of expertise and trust.
Practical search strategies built around how your customers actually look for information, services, and solutions.
Content and structured data that help your organization appear clearly in AI answers, search features, and emerging discovery platforms.
Audits and prioritized fixes that remove barriers, strengthen site structure, and give search engines a clearer path through your content.
Page-level recommendations that connect audience intent, useful content, and measurable business goals without writing for an algorithm.
Clear, focused assessments that separate genuine opportunities from noisy tool warnings and turn findings into an achievable plan.
Experienced guidance for teams that want stronger in-house skills, a trusted second opinion, or ongoing strategic support.
“Good SEO is not about chasing every alarm in a report. It is about knowing what matters, fixing what does, and making your expertise easier to discover.”
A clearer approach
I have spent more than 20 years helping businesses and nonprofit organizations make sense of search. My work turns complicated audits, shifting algorithms, and new AI platforms into clear priorities your team can act on.
You will know what I recommend, why it matters, and what success should look like.
Let's talk
Tell me a little about your site, your goals, or the visibility challenge that brought you here.
Introduce yourself and tell me a little about your website, your goals, or the visibility challenge you are trying to solve.
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