5 Cyber Monday Tips for Your Shopify Store

Woman looking at a Shopify store on a laptop

As an experienced eCommerce marketing consultant, I know Cyber Monday is just around the corner, and the clock is ticking. In six short weeks, shoppers will flood e-commerce websites, looking for the best deals and holiday gifts. Is your Shopify store ready for the holiday onslaught? Here are five SEO-oriented tips for Shopify shop owners … Read more

White Hat vs Black Hat vs Grey Hat SEO – What’s the Difference?

Search engine optimization (SEO) is a constantly evolving field, and as search engines become more sophisticated, so do SEO tactics. There are three primary types of SEO: white hat, black hat, and grey hat. In this post, we’ll explore the differences between them and why it’s important to use ethical SEO practices. White Hat SEO … Read more

How do Search Engines Work?

Search engines are a vital part of our daily lives, helping us find information and answers to our queries online. As a student of SEO, understanding how search engines work is crucial to optimizing your website for better visibility and traffic. But have you ever wondered how search engines work? Here’s a high-level overview of … Read more

How to Register Your Site for Alexa Search

Wouldn’t it be really cool if your customers could find you by asking, “Hey Alexa, where’s the closest [business] near me?” Instead of her usual, “hmm, I’m not sure,” she would tell potential customers, “I found one result near you.” In this post, we’ll show you how to register your site for Alexa search, so … Read more