Is Your E-Commerce Site Ready for Holiday Shopping?

The holiday season is the Super Bowl of retail. In the digital age, e-commerce sites are under enormous pressure to make sure they are fully optimized for the surge in holiday shopping traffic. Everything from site speed to product availability needs to be top-notch. However, one area often overlooked is the structure and optimization of … Read more

Understanding Search Intent

Understanding search intent is at the heart of a successful SEO strategy. In this article, we’ll demystify search intent, explain its importance, and provide actionable tips for identifying it to optimize your content and drive traffic to your website. What is Search Intent? Search intent, also known as user intent or keyword intent, refers to … Read more

How do Search Engines Work?

Search engines are a vital part of our daily lives, helping us find information and answers to our queries online. As a student of SEO, understanding how search engines work is crucial to optimizing your website for better visibility and traffic. But have you ever wondered how search engines work? Here’s a high-level overview of … Read more

How to Register Your Site for Alexa Search

Wouldn’t it be really cool if your customers could find you by asking, “Hey Alexa, where’s the closest [business] near me?” Instead of her usual, “hmm, I’m not sure,” she would tell potential customers, “I found one result near you.” In this post, we’ll show you how to register your site for Alexa search, so … Read more

What is SEO?

This is an essential topic in our self-directed SEO course; the first topic we study is “what is SEO?” Here’s an excerpt from the course: What is SEO? SEO is optimizing your website to rank higher in search engine results pages (SERPs). When people search for a particular term or phrase on Google, Bing, or … Read more