Are you a small to medium-sized business owner or a Shopify store owner looking to boost your online presence and attract more local customers? You’ve come to the right place! 

Our blog covers a wide range of topics, from optimizing your website for local search, to leveraging the power of Google My Business, and implementing effective SEO strategies tailored specifically for Shopify stores. Whether you’re just starting your SEO journey or looking to fine-tune your existing strategies, our expert advice and actionable tips will empower you to achieve higher search engine rankings, drive more organic traffic, and ultimately, grow your business.

Join us on this SEO journey, and let’s work together to make your website stand out in local searches and drive real results for your small to medium-sized business or Shopify store. Explore our blog, stay up-to-date with the latest industry trends, and unlock the potential of SEO for your online success. Your journey to SEO excellence begins here!

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SEO Blog

Welcome to “Off Duty”

Life isn’t all keywords and analytics. For years, mikeallan.com has been where I park my professional side — the SEO consulting, the audits, the Google tinkering that keeps me busy (and pays the bills). That part’s not going away. But there’s always been more going on in the background, and I needed a place to

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Celebrating the Launch of SEOButcute

There are some milestones in life that hit you with a double dose of pride; both as a parent and as a professional. Today is one of those moments. My daughter Megan has officially launched her new website, SEOButcute.ca, and I couldn’t be more excited to share it with the world. Since 2008 I’ve been

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A Deeper Dive into Chrome Shopping Insights

Google Chrome’s New Shopping Insights: What It Means for Your E-Commerce Store Google Chrome is rolling out a new feature for online shoppers—Shopping Insights—designed to help customers evaluate pricing directly from their browser. For online retailers, this could be a game-changer—or a cause for concern, depending on pricing strategies. How It Works This feature is

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Collage of food to represent restaurants

Strengthen Your Restaurant’s Online Presence

Unlock Success for Your Restaurant with Our Restaurant Online Success Package Running a restaurant is more than just serving great food—it’s about building an experience that resonates with your customers, both in person and online. In today’s digital world, your restaurant’s online presence can make all the difference in attracting new guests and keeping regulars

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Shopify Store Vulnerabilities

Is Your Shopify Store Secure?

Beware: Your Shopify Site Might Be at Risk! Protect It from Hidden Vulnerabilities Today. As an online store owner, you know how crucial it is to keep your Shopify site secure. However, you might be unaware of a hidden vulnerability that could be putting your site at risk. Recently, we stumbled upon an unused URL

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Technical SEO

Technical SEO: A Beginner’s Guide to Improving Website Performance

Technical SEO is the foundation upon which your website’s search engine optimization efforts are built. It involves optimizing your website’s infrastructure to ensure search engines can crawl, index, and rank your site efficiently. In this post, I’ll introduce the basics of technical SEO and offer practical advice to enhance your website’s performance and user experience.

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