Mike Allan 
When I worked with corporate clients, the Legal Department had to vet our copy—including metadata—to ensure we didn’t make any unsubstantiated claims that could make the client liable. As a result, I banished these top ten overused phrases from my vocabulary. As a freelance SEO Consultant, I encounter clients who want to include these phrases. … Read more
A new link-building scam landed in my Junk Mail today, kicking off with a seemingly concerned message, “Saw something alarming about [domain]—should I be concerned?” (Yes, that’s exactly what it said [domain]). Initially, I ignored the first two emails; however, by the third one, curiosity won over skepticism. So, I cautiously pasted the bit.ly link … Read more
Empowering Toronto’s Small Businesses with Local SEO Toronto’s diverse small business scene, ranging from restaurants on The Danforth in Greektown to unique boutiques in Yorkville, is integral to the city’s dynamic character. However, for these businesses to thrive in the digital era, visibility is crucial, and that’s where Local Search Engine Optimization (SEO) plays a … Read more
Sometimes it’s necessary to close temporarily, whether due to renovations, emergencies, or other unforeseen circumstances. During such times, it’s important to communicate with your customers effectively, and one of the most effective ways to do this is through your Google Business Profile (GBP). As a local SEO expert, I’m here to guide you through temporarily … Read more
Unlock the Power of Local SEO Discover the definitive guide to boosting your local online visibility and driving more customers to your doorstep. About the eBook:“Get Found Locally” is your comprehensive resource for everything related to local SEO. Whether you’re new to the online space or looking to refine your local SEO strategy, this eBook … Read more
As an experienced eCommerce marketing consultant, I know Cyber Monday is just around the corner, and the clock is ticking. In six short weeks, shoppers will flood e-commerce websites, looking for the best deals and holiday gifts. Is your Shopify store ready for the holiday onslaught? Here are five SEO-oriented tips for Shopify shop owners … Read more
Link building has long been heralded as a cornerstone of any robust SEO strategy. Legions of “link-builders” ply their trade on LinkedIn and via email. With this much enthusiasm for the practice, as an SEO Coach, I should embrace it to help my clients. But what if I told you that my approach to SEO … Read more
The holiday season is the Super Bowl of retail. In the digital age, e-commerce sites are under enormous pressure to make sure they are fully optimized for the surge in holiday shopping traffic. Everything from site speed to product availability needs to be top-notch. However, one area often overlooked is the structure and optimization of … Read more
In the fiercely competitive digital landscape, every business vies for top search engine rankings and online visibility. While ethical SEO tactics provide a path to sustainable success, some unscrupulous competitors resort to negative SEO to harm rival websites. This blog post will shed light on the dark world of negative SEO, empowering you to recognize … Read more
Understanding search intent is at the heart of a successful SEO strategy. In this article, we’ll demystify search intent, explain its importance, and provide actionable tips for identifying it to optimize your content and drive traffic to your website. What is Search Intent? Search intent, also known as user intent or keyword intent, refers to … Read more