Mike Allan Link building has long been heralded as a cornerstone of any robust SEO strategy. Legions of “link-builders” ply their trade on LinkedIn and via email. With this much enthusiasm for the practice, as an SEO Coach, I should embrace it to help my clients. But what if I told you that my approach to SEO … Read more
The holiday season is the Super Bowl of retail. In the digital age, e-commerce sites are under enormous pressure to make sure they are fully optimized for the surge in holiday shopping traffic. Everything from site speed to product availability needs to be top-notch. However, one area often overlooked is the structure and optimization of … Read more
Introduction: In the fiercely competitive digital landscape, every business vies for top search engine rankings and online visibility. While ethical SEO tactics provide a path to sustainable success, some unscrupulous competitors resort to negative SEO to harm rival websites. This blog post will shed light on the dark world of negative SEO, empowering you to … Read more
Understanding search intent is at the heart of a successful SEO strategy. In this article, we’ll demystify search intent, explain its importance, and provide actionable tips for identifying it to optimize your content and drive traffic to your website. What is Search Intent? Search intent, also known as user intent or keyword intent, refers to … Read more
ChatGPT, it’s all over the news these days. But what exactly is ChatGPT? We know it’s artificial intelligence and it’s supposed to take over our jobs. But, that’s our definition of ChatGPT. I went to the source and asked ChatGPT to introduce itself to the SEO community. Hi there! I’m ChatGPT, a large language model … Read more
Search engine optimization (SEO) is a constantly evolving field, and as search engines become more sophisticated, so do SEO tactics. There are three primary types of SEO: white hat, black hat, and grey hat. In this post, we’ll explore the differences between them and why it’s important to use ethical SEO practices. White Hat SEO … Read more
Search engines are a vital part of our daily lives, helping us find information and answers to our queries online. As a student of SEO, understanding how search engines work is crucial to optimizing your website for better visibility and traffic. But have you ever wondered how search engines work? Here’s a high-level overview of … Read more
Wouldn’t it be really cool if your customers could find you by asking, “Hey Alexa, where’s the closest [business] near me?” Instead of her usual, “hmm, I’m not sure,” she would tell potential customers, “I found one result near you.” In this post, we’ll show you how to register your site for Alexa search, so … Read more
This is an essential topic in our self-directed SEO course; the first topic we study is “what is SEO?” Here’s an excerpt from the course: What is SEO? SEO is optimizing your website to rank higher in search engine results pages (SERPs). When people search for a particular term or phrase on Google, Bing, or … Read more
Next in our series of SEO Best Practices we examine the Meta Description tag. What Is the Meta Description Tag? The Meta Description Tag is a snippet of HTML code which you can find inside the <Head> section of a web page. The description tag is normally placed after the Title tag and before the … Read more