Get Found Locally E-Book

Unlock the Power of Local SEO Discover the definitive guide to boosting your local online visibility and driving more customers to your doorstep. About the eBook:“Get Found Locally” is your comprehensive resource for everything related to local SEO. Whether you’re new to the online space or looking to refine your local SEO strategy, this eBook … Read more

5 Cyber Monday Tips for Your Shopify Store

Woman looking at a Shopify store on a laptop

As an experienced eCommerce marketing consultant, I know Cyber Monday is just around the corner, and the clock is ticking. In six short weeks, shoppers will flood e-commerce websites, looking for the best deals and holiday gifts. Is your Shopify store ready for the holiday onslaught? Here are five SEO-oriented tips for Shopify shop owners … Read more

Why I Don’t Build Links

Shocked, I don't build links!

Link building has long been heralded as a cornerstone of any robust SEO strategy. Legions of “link-builders” ply their trade on LinkedIn and via email. With this much enthusiasm for the practice, as an SEO Coach, I should embrace it to help my clients. But what if I told you that my approach to SEO … Read more

Is Your E-Commerce Site Ready for Holiday Shopping?

The holiday season is the Super Bowl of retail. In the digital age, e-commerce sites are under enormous pressure to make sure they are fully optimized for the surge in holiday shopping traffic. Everything from site speed to product availability needs to be top-notch. However, one area often overlooked is the structure and optimization of … Read more

Defending Against Negative SEO: Safeguarding Your Online Presence

Black Hat SEO key on a simulated keyboard

In the fiercely competitive digital landscape, every business vies for top search engine rankings and online visibility. While ethical SEO tactics provide a path to sustainable success, some unscrupulous competitors resort to negative SEO to harm rival websites. This blog post will shed light on the dark world of negative SEO, empowering you to recognize … Read more

Understanding Search Intent

Understanding search intent is at the heart of a successful SEO strategy. In this article, we’ll demystify search intent, explain its importance, and provide actionable tips for identifying it to optimize your content and drive traffic to your website. What is Search Intent? Search intent, also known as user intent or keyword intent, refers to … Read more

ChatGPT Prompts for Improved SEO

ChatGPT, it’s all over the news these days. But what exactly is ChatGPT? We know it’s artificial intelligence and it’s supposed to take over our jobs. But, that’s our definition of ChatGPT. I went to the source and asked ChatGPT to introduce itself to the SEO community. Hi there! I’m ChatGPT, a large language model … Read more

White Hat vs Black Hat vs Grey Hat SEO – What’s the Difference?

Search engine optimization (SEO) is a constantly evolving field, and as search engines become more sophisticated, so do SEO tactics. There are three primary types of SEO: white hat, black hat, and grey hat. In this post, we’ll explore the differences between them and why it’s important to use ethical SEO practices. White Hat SEO … Read more

How do Search Engines Work?

Search engines are a vital part of our daily lives, helping us find information and answers to our queries online. As a student of SEO, understanding how search engines work is crucial to optimizing your website for better visibility and traffic. But have you ever wondered how search engines work? Here’s a high-level overview of … Read more

How to Register Your Site for Alexa Search

Wouldn’t it be really cool if your customers could find you by asking, “Hey Alexa, where’s the closest [business] near me?” Instead of her usual, “hmm, I’m not sure,” she would tell potential customers, “I found one result near you.” In this post, we’ll show you how to register your site for Alexa search, so … Read more