How I Use ChatGPT-4 to Enhance My SEO Consulting Business

Illustration of a robot SEO Consulting business with multiple laptops

Allow me to pull back the curtain and share some of my secrets. As an SEO consultant, I always seek innovative tools and strategies to enhance my services and deliver better client results. One such tool that has recently transformed my workflow is ChatGPT, an advanced AI language model developed by OpenAI. In this blog … Read more

Custom Moving Cost Calculator

Moving cost calculator

Today, we’re excited to introduce a new feature we’ve developed for our client, The Best Moving Company: an intuitive and user-friendly moving cost calculator. Simplifying the Moving Process The idea for the moving cost calculator was born from a simple observation: moving is complicated, and estimating the cost can be even more challenging. Traditional methods … Read more

Why Structured Data is Essential for Modern SEO

Structured data illustration

Structured data is the latest and most powerful tool in my toolbox today. And with SEO constantly evolving, staying ahead of the competition requires leveraging every tool available. What is Structured Data? Structured data is a standardized format for providing information about a page and classifying the page content. It helps search engines understand the … Read more

5 Common SEO Mistakes and How to Avoid Them

In the ever-evolving world of SEO, even the most experienced professionals can make mistakes. These errors can hinder your website’s performance and prevent you from reaching your full potential. Understanding these common pitfalls and how to avoid them is crucial for anyone looking to improve their online presence. Here are five common SEO mistakes and … Read more

Why Your Website Needs an SEO Audit

A strong online presence is crucial for any business. The best way I know to do this is to ensure your website is technically optimized for search engines. While you may have some understanding of SEO, a professional SEO audit can uncover hidden opportunities and issues that could be holding your website back. Identify Technical … Read more

Local SEO Bootcamp – Sat. June 15

Local SEO Bootcamp

Master Local SEO with My Intensive Bootcamp Are you a local business owner struggling to get noticed online? Do you find yourself lost in the sea of search engine results, unable to stand out in your community? If so, Mike Allan’s Local SEO Bootcamp is the solution you’ve been searching for. This June, join me … Read more

Claim and Optimize Your Google Business Profile

Illustration of a man holding a phone with Google My Business prominent.

Why It’s Important to Claim and Optimize Your Google Business Profile Claiming your Google Business Profile is important, as it is one of the most effective ways to enhance your online visibility and attract local customers. In today’s phone-centered world, online presence is no longer optional for businesses—it’s a necessity. Explore why this is important … Read more

Overused Phrases to Avoid

Top 10 Overused SEO Phrases to Avoid - Best, Revolutionary, Miracle, Guaranteed, Instant, No Risk, Easy, Limited Time, Innovative, Exclusive, arranged as a word cloud

When I worked with corporate clients, the Legal Department had to vet our copy—including metadata—to ensure we didn’t make any unsubstantiated claims that could make the client liable. As a result, I banished these top ten overused phrases from my vocabulary. As a freelance SEO Consultant, I encounter clients who want to include these phrases. … Read more

Link-Building Scams: A Cautionary Tale

A shadowy figure in a dimly lit office, lit by the glow of a large computer screen, typing covertly. The screen displays digital holographic icons, including broken links, warning signs, and padlocks, emphasizing the theme of internet scams. In the foreground, a mouse trap with a shiny gold link bait symbolizes the deceptive nature of link-building scams.

A new link-building scam landed in my Junk Mail today, kicking off with a seemingly concerned message, “Saw something alarming about [domain]—should I be concerned?” (Yes, that’s exactly what it said [domain]). Initially, I ignored the first two emails; however, by the third one, curiosity won over skepticism. So, I cautiously pasted the link … Read more