Sometimes it’s necessary to close temporarily, whether due to renovations, emergencies, or other unforeseen circumstances. During such times, it’s important to communicate with your customers effectively, and one of the most effective ways to do this is through your Google Business Profile (GBP). As a local SEO expert, I’m here to guide you through temporarily … Read more
Link building has long been heralded as a cornerstone of any robust SEO strategy. Legions of “link-builders” ply their trade on LinkedIn and via email. With this much enthusiasm for the practice, as an SEO Coach, I should embrace it to help my clients. But what if I told you that my approach to SEO … Read more
In the fiercely competitive digital landscape, every business vies for top search engine rankings and online visibility. While ethical SEO tactics provide a path to sustainable success, some unscrupulous competitors resort to negative SEO to harm rival websites. This blog post will shed light on the dark world of negative SEO, empowering you to recognize … Read more
Search engine optimization (SEO) is a constantly evolving field, and as search engines become more sophisticated, so do SEO tactics. There are three primary types of SEO: white hat, black hat, and grey hat. In this post, we’ll explore the differences between them and why it’s important to use ethical SEO practices. White Hat SEO … Read more
Next in our series of SEO Best Practices we examine the Meta Description tag. What Is the Meta Description Tag? The Meta Description Tag is a snippet of HTML code which you can find inside the <Head> section of a web page. The description tag is normally placed after the Title tag and before the … Read more
One of the first elements I always correct with any client large or small is the title tag. Bringing title tags up to best practices can often generate quick and visible differences to your rankings since the terms in the title tag appear in the clickable link on the search engine results page (SERP). According … Read more
In part three of my series of blog posts on SEO Best Practices I will examine the importance of the URL structure to search engine optimization. The Best Practice around URL Structure states: The URL structure of dynamic, database-driven pages should look simple, static and contain a keyword phrase relevant to the theme of the … Read more
In my last blog post I introduced you to my philosophy on search and the SEO Best Practices I have been developing over the last 14 years as a search marketing practitioner. In this the second in the series we will begin examining these SEO Best Practices. The first best practice deals with having a … Read more
What is the secret to dominating the search results? How can you dominate the search results through SEO (Search Engine Optimization)? Before you can dominate the results you must first understand what SEO does. sierra-echo-oscar’s POV on SEO can be summed up in a simple piece of logic that goes like this: The goal of … Read more