How to Temporarily Close Your Google Business Profile: A Guide for Local Businesses

Sometimes it’s necessary to close temporarily, whether due to renovations, emergencies, or other unforeseen circumstances. During such times, it’s important to communicate with your customers effectively, and one of the most effective ways to do this is through your Google Business Profile (GBP). As a local SEO expert, I’m here to guide you through temporarily … Read more

Why I Don’t Build Links

Shocked, I don't build links!

Link building has long been heralded as a cornerstone of any robust SEO strategy. Legions of “link-builders” ply their trade on LinkedIn and via email. With this much enthusiasm for the practice, as an SEO Coach, I should embrace it to help my clients. But what if I told you that my approach to SEO … Read more

Defending Against Negative SEO: Safeguarding Your Online Presence

Black Hat SEO key on a simulated keyboard

In the fiercely competitive digital landscape, every business vies for top search engine rankings and online visibility. While ethical SEO tactics provide a path to sustainable success, some unscrupulous competitors resort to negative SEO to harm rival websites. This blog post will shed light on the dark world of negative SEO, empowering you to recognize … Read more

White Hat vs Black Hat vs Grey Hat SEO – What’s the Difference?

Search engine optimization (SEO) is a constantly evolving field, and as search engines become more sophisticated, so do SEO tactics. There are three primary types of SEO: white hat, black hat, and grey hat. In this post, we’ll explore the differences between them and why it’s important to use ethical SEO practices. White Hat SEO … Read more

SEO Best Practices – Title Tag

One of the first elements I always correct with any client large or small is the title tag. Bringing title tags up to best practices can often generate quick and visible differences to your rankings since the terms in the title tag appear in the clickable link on the search engine results page (SERP). According … Read more

SEO Best Practices – URL Structure

In part three of my series of blog posts on SEO Best Practices I will examine the importance of the URL structure to search engine optimization. The Best Practice around URL Structure states: The URL structure of dynamic, database-driven pages should look simple, static and contain a keyword phrase relevant to the theme of the … Read more

How to Dominate the search results

What is the secret to dominating the search results? How can you dominate the search results through SEO (Search Engine Optimization)? Before you can dominate the results you must first understand what SEO does. sierra-echo-oscar’s POV on SEO can be summed up in a simple piece of logic that goes like this: The goal of … Read more