There are some milestones in life that hit you with a double dose of pride; both as a parent and as a professional. Today is one of those moments. My daughter Megan has officially launched her new website, SEOButcute.ca, and I couldn’t be more excited to share it with the world.
Since 2008 I’ve been working as an SEO consultant, helping businesses of all sized navigate the ever-changing landscape of search engines. It’s been a career built on curiosity, persistence, and a love of solving puzzles most people never even realize exist. So to see Megan stepping into this world, on her own terms, with her own vision… well, let’s just say it feels like the proud poppa version of “full circle.”
Following in My Footsteps… with Ballet Flats On
Megan’s brand, SEO But Cute, is exactly what it sounds like: a pastel-pink, approachable, and slightly playful take on a subject that, let’s be honest, usually makes people’s eyes glaze over. Her tagline says it all: “Making search engines less scary, and way cuter.”
Where I’ve spent years deep in the trenches of data, keyword analysis, and Google algorithm updates, Megan has found a way to make SEO feel accessible, even fun. Her launch grid on Instagram has already set the tone: clean, aesthetic, and inviting, without sacrificing the educational value.
It’s the kind of fresh perspective I think our industry could use. After all, SEO doesn’t have to feel intimidating. Sometimes all it takes is a friendly voice, a pop of colour, and a reminder that yes, you can learn this stuff and no, you don’t need to be a “tech wizard” to do it.
A Different Audience, the Same Mission
What makes me especially proud is that Megan isn’t just mimicking what I do. She’s carving her own niche. While I tend to focus on clients, agencies, and businesses looking for growth, SEO But Cute speaks directly to creatives, solo entrepreneurs, and small business owners who might otherwise avoid SEO altogether.
She’s using language that resonates with her generation, weaving in aesthetics that feel natural on TikTok and Instagram, and creating resources that meet people where they are. It’s a different lane, but the destination is the same: helping people be seen, heard, and found online.
And if I may slip into marketer mode for a second: she’s positioned herself brilliantly. By focusing on accessibility and relatability, she’s lowering the barrier to entry for an entirely new audience. That’s good branding. That’s good strategy. And that’s why I’m excited not just as her dad, but as a fellow SEO professional who recognizes smart positioning when he sees it.
Why You Should Check Out SEO But Cute
If you’ve ever felt intimidated by SEO or maybe you’ve put it off because it felt “too technical”, Megan’s site is a breath of fresh air. She’s got practical blog posts, aesthetic social content, and the kind of tone that makes you feel like you’re learning from a friend rather than a textbook.
I encourage you to take a look at SEOButcute.ca, browse through the blog, and follow along on Instagram, TikTok, and Pinterest. It’s a brand in its early days, but I see the spark of something that will only keep growing.
As for me? I’ll continue doing what I do best, helping businesses grow through search, but now with the added joy of cheering from the sidelines as my daughter builds her own corner of the digital marketing world.
Closing Thoughts
As parents, we always hope our kids find something they love, something that excites them, and something that challenges them. Megan has found that in SEO But Cute. She’s blending creativity, strategy, and her own personal style in a way that makes me proud every time I see a new post go live.
So here’s to the next chapter. Megan, I’m proud of you! Not just for “following in my footsteps,” but for taking them in a whole new direction.
