Are you a small to medium-sized business owner or a Shopify store owner looking to boost your online presence and attract more local customers? You’ve come to the right place! 

Our blog covers a wide range of topics, from optimizing your website for local search, to leveraging the power of Google My Business, and implementing effective SEO strategies tailored specifically for Shopify stores. Whether you’re just starting your SEO journey or looking to fine-tune your existing strategies, our expert advice and actionable tips will empower you to achieve higher search engine rankings, drive more organic traffic, and ultimately, grow your business.

Join us on this SEO journey, and let’s work together to make your website stand out in local searches and drive real results for your small to medium-sized business or Shopify store. Explore our blog, stay up-to-date with the latest industry trends, and unlock the potential of SEO for your online success. Your journey to SEO excellence begins here!

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SEO Blog

Top 10 Overused SEO Phrases to Avoid - Best, Revolutionary, Miracle, Guaranteed, Instant, No Risk, Easy, Limited Time, Innovative, Exclusive, arranged as a word cloud

Overused Phrases to Avoid

When I worked with corporate clients, the Legal Department had to vet our copy—including metadata—to ensure we didn’t make any unsubstantiated claims that could make the client liable. As a result, I banished these top ten overused phrases from my vocabulary. As a freelance SEO Consultant, I encounter clients who want to include these phrases.

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A shadowy figure in a dimly lit office, lit by the glow of a large computer screen, typing covertly. The screen displays digital holographic icons, including broken links, warning signs, and padlocks, emphasizing the theme of internet scams. In the foreground, a mouse trap with a shiny gold link bait symbolizes the deceptive nature of link-building scams.

Link-Building Scams: A Cautionary Tale

A new link-building scam landed in my Junk Mail today, kicking off with a seemingly concerned message, “Saw something alarming about [domain]—should I be concerned?” (Yes, that’s exactly what it said [domain]). Initially, I ignored the first two emails; however, by the third one, curiosity won over skepticism. So, I cautiously pasted the bit.ly link

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A hand points to Local SEO results on a smartphone, which is sitting on a map with location pins.

Local SEO for Toronto Businesses

Empowering Toronto’s Small Businesses with Local SEO Toronto’s diverse small business scene, ranging from restaurants on The Danforth in Greektown to unique boutiques in Yorkville, is integral to the city’s dynamic character. However, for these businesses to thrive in the digital era, visibility is crucial, and that’s where Local Search Engine Optimization (SEO) plays a

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Get Found Locally E-Book

Unlock the Power of Local SEO Discover the definitive guide to boosting your local online visibility and driving more customers to your doorstep. About the eBook:“Get Found Locally” is your comprehensive resource for everything related to local SEO. Whether you’re new to the online space or looking to refine your local SEO strategy, this eBook

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Woman looking at a Shopify store on a laptop

5 Cyber Monday Tips for Your Shopify Store

As an experienced eCommerce marketing consultant, I know Cyber Monday is just around the corner, and the clock is ticking. In six short weeks, shoppers will flood e-commerce websites, looking for the best deals and holiday gifts. Is your Shopify store ready for the holiday onslaught? Here are five SEO-oriented tips for Shopify shop owners

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