Mike Allan, Digital Visibility Strategist
Why Your Business Might Be Invisible
I help businesses understand why they’re invisible in search and AI results, and I build practical plans to fix it.
Sometimes the issue is competition.
Sometimes it’s structural.
I’ve worked with organizations that launched thousands of pages only to discover search engines were instructed not to index them. I’ve seen technically sound websites fail because of misapplied canonicals, broken schema, or content that AI systems cannot interpret clearly.
Before investing in more marketing, it’s worth confirming that Google, Bing, and AI systems can actually see and understand your site.
That’s where I come in.
What I Actually Do
My work focuses on structural visibility.
That includes:
Technical crawl diagnostics
Indexation and canonical review
Structured data and entity signals
AI visibility readiness
Content structure and answer clarity
This is not about chasing trends.
It’s about removing bottlenecks and building durable visibility foundations.
How I Work
Diagnose structural visibility issues
Map risk and opportunity
Build a clear 90-day visibility plan
Oversee implementation where appropriate
Some clients engage me for strategy only.
Others retain me to guide implementation.
I work best with organizations that value long-term clarity over quick tactical fixes.
Who This Is For
Businesses experiencing stalled organic growth
Organizations preparing for AI-driven search changes
Teams unsure whether technical issues are suppressing performance
Leaders who want a clear, prioritized plan instead of scattered recommendations
If you’re looking for a quick keyword tweak, I’m probably not the right fit.
If you want to understand what’s structurally limiting visibility, we should talk.
A Note on SEO
SEO remains core to this work.
Search engines are still the primary discovery layer of the internet.
What’s changed is the surface area.
AI Overviews, entity recognition, structured data interpretation, and answer extraction now influence how visibility works.
My focus is ensuring your business is understood across those systems.
Next Step
If you’d like to explore a visibility diagnostic, reach out.
We’ll determine whether a structured audit makes sense and what level of engagement is appropriate.