Off Duty: The Other Side of Mike

What Is SEO? My Answer Hasn’t Changed Since 2008
What happens when you rediscover something you wrote eighteen years ago? In my case, I found that while SEO has evolved, the principles behind helping people find answers have not.
AI Visibility Explained – Beyond Traditional SEO
AI visibility is about more than rankings. As search shifts toward AI-generated answers, the goal is no longer just to appear in results, but to be selected and used. This post breaks down what that means and why traditional SEO alone is no longer enough.

A 2027 Karmann Ghia? Why Not.
What if the Volkswagen Karmann Ghia never disappeared, but simply skipped a few decades? This off-duty design exploration imagines a 2027 Karmann Ghia EV that evolves the original’s elegance without losing its soul.

From Forgotten to Fierce: The 1958 Edsel Villager Reimagined as an SUV
In the realm of what-if automotive history, few cars lend themselves to redemption stories quite like the 1958 Edsel Villager. Once written off as one

AI + Cars = My Kind of Art
A few months ago I stumbled across a Facebook group dedicated entirely to AI Automotive Art — which, for a guy like me, feels like

Off Duty: The Place I Go When the Workday Ends
This is the part of my online presence that has nothing to prove. No SEO strategy. No polished pitch. No professional hat. Just the side