My Site – My Views on many topics
Every morning my mailbox gets a new set of offers from SEO gurus offering to get me a number one ranking. It’s quite sad that the SEO industry is still plagued by charlatans such as these who have one goal. Separate hard working small business owners from their even harder earned money. Business owners may…
What happens when you stop blogging? You lose traffic. About 6 months ago I started receiving odd emails asking me to approve comments, but the data was blank. Then I tried to post a blog post and it wouldn’t take. It turns out my SQL database had maxed out. The database only had 100 Mb…
Creating compelling content to generate traffic for small business has been on my mind a lot lately. Between Google’s recent Hummingbird update to the algorithm and Google pulling all keyword data there has been a seismic shift in the SEO industry and most search professionals are scrambling to come up with solutions. I say “most”…
Link building as an online marketing technique, tactic, strategy … whatever you want to call it, link building is a backwards way of marketing your site. Think about the logic of a link building campaign. You create ONE article or press release and then you send this ONE article out to 250, 500 sites linking…
Did your traffic decline after you redesigned your site? Did your SEO guy promise you it wouldn’t be bad? Unfortunately it’s going to happen, site redesign inherently results in instability with search engine traffic which results in a decline in traffic. A redirection strategy to mitigate the risk of a traffic decline decreases the length…
Creating compelling content as an online marketing strategy should be a no brainer for anyone with any sort of online marketing chops. Yet it still amazes and dismays me the number of so called professional search marketers (SEO) who insist on taking the lazy way out. Link building is dead as an online marketing strategy….
Ranking number one on Google was the number one request I received when I was freelancing as a search marketing expert. 98% were relevant requests but the odd one would leave me shaking my head. Like the woman who owned a DJ service and asked me to get her a number one ranking for “Lady…
Last week I was interviewing a candidate for a Sr. Manager, Marketing Strategy & Analysis for SapientNitro, a fellow search marketing expert and they asked me how I became involved in search. Then yesterday I had to explain to someone what I did for a living after the first thing that rolled off my tongue was…
I’ve never been a big fan of the part of Google’s algorithm that uses links to measure popularity which in turn has fueled the link building craze. I’m quite happy that I’m practising Enterprise SEO where I don’t chase links to get traffic. That could be another blog post. This one is raising the issue that link…